mourente.ai

Online course · UK edition

Everyone talks about AI. Where do you start?

Just enough to decide: which case, which data, what UK law asks of you and what to ask before signing.

Half an hour. Narrated. No card.

An empty office with the chair pushed back: the first image of session 1

This is how session 1 sounds

The four sessions and the workshop

Session 1 · 26 min

Free with your email

How to bring AI into your company

“Everyone talks about AI and I don't know where to start.”

Three in ten UK businesses already use AI; among firms with ten or more staff that use it, only one in ten does so extensively. The brake is not the technology: management does not know what to decide. This session gives an executive just enough to decide: which case to pick, which data is needed, what UK law asks of you today and what to ask a supplier before signing. No jargon, sourced figures. Bringing in AI is a leadership decision, not an IT project.

You take away
The executive's checklist, for Monday.

A slide from session 1

Session 2 · 11 min

In the course

The first case, measured

“I have a case in mind. What is it worth and how do I know it pays?”

The invoice already enters itself. Now you need to know what it costs, what it is worth and which case comes next. This session gives five questions that decide which kind of AI you need without knowing how it works, shows how to measure how much your experts disagree before you automate a judgement, and how to ask what real use costs, not the trial with ten users. It closes with ninety days in three gates and one question before the last: if this fails, why will it be? Stopping in time is also a good result.

You take away
The 90-day plan, with the case sheet to fill in.

A slide from session 2

Session 3 · 14 min

In the course

Who decides and who answers: data, risk and the law

“We already use AI, whether I know it or not. What is my risk and what am I signing?”

AI is already inside companies: of UK businesses using AI, 45% use free tools and 43% bought or ready-made software. This session explains, for the person in charge, who owns each piece of data, who has access to what, which uses are high risk and what UK law asks of you today: tell people about solely automated decisions and give them a way to contest them, an impact assessment where the risk is high, and criteria you can justify under the Equality Act; checking for bias and keeping human review meaningful are how you show it. The EU AI Act only if you sell AI into the EU, have a company in the EU, or the output of your AI is used there. AI does not decide; whoever deploys it decides. Human oversight is only real if the reviewer can say no.

You take away
Your company's one-page AI inventory, the five clauses to read in any AI contract and the use policy.

A slide from session 3

Session 4 · 11 min

In the course

Humans times AI: a rhythm that holds

“I have pilots that work. How do I change the company, not just the tasks?”

80% of companies say AI has made them more productive; only 37% see it in profit. The difference is redesigning the work and the leadership leading it: technology is 10 or 20% of the effort; the rest is people and processes. This session shows how to go from patches to a system: teams of people and agents, delegating execution without delegating responsibility, different training for each profile and a working rhythm that holds. Grow your people first: AI only amplifies what they can do.

You take away
Your company's training map by profile.

A slide from session 4

Workshop · 12 min

In the course

Workshop: the executive's second brain

“How do I use AI myself, every week, without it eating my day?”

The system an executive uses to turn meetings, notes and decisions into a memory that works for them: what goes in, where it lives, how to ask it and what is never delegated. Explained step by step with your own meetings as material. There is no guided practice online: the guided version is the in-company programme.

You take away
The system explained with your own meetings, ready to set up.

A slide from the workshop

What you get

Four narrated sessions, one workshop and nine tools for Monday.

The covers of the course's nine tools

Sessions

  • Tablet showing session 1

    Just enough to decide on AI

    Which case, which data, what UK law asks of you and what to ask before signing. Yours already, free.

  • Tablet showing session 2

    Your first AI case, with an owner, a number and an exit gate

    In 90 days you know whether it pays or has to stop.

  • Tablet showing session 3

    What UK law already asks, and what you are signing

    Who owns each piece of data, which use is high risk and what your contract says.

  • Tablet showing session 4

    Make AI show in the P&L

    From loose pilots to a company: people and agents, training by role and a cadence that holds.

  • Tablet showing the workshop

    The executive's second brain

    Every meeting with full context, without writing a note. The system explained on your own meetings.

Tools

  • Cover of “The 21 questions before you bring in AI”

    The 21 questions before you bring in AI

    Half an hour on Monday; every “no” becomes a task with a name and a date. Yours already, free.

  • Cover of “The 7 questions before you sign an AI diagnostic”

    The 7 questions before you sign an AI diagnostic

    With the good answer, the bad one, and the case sheet.

  • Cover of “All the AI your company already uses, on one page”

    All the AI your company already uses, on one page

    Personal accounts included. It is what you bring to the diagnostic.

  • Cover of “The 5 clauses that protect you in an AI contract”

    The 5 clauses that protect you in an AI contract

    What to look for and which signs mean stop. In the UK, the exit from a cloud or AI supplier is in the contract, not in statute.

  • Cover of “Your AI use policy, ready to publish on Monday”

    Your AI use policy, ready to publish on Monday

    Nine points, cut down for an SME from the model the UK government uses for its own civil servants; fill the gaps and sign it.

  • Cover of “Your 90-day plan: three gates to go on or stop”

    Your 90-day plan: three gates to go on or stop

    Phase 0 comes out of one 30-minute committee meeting.

  • Cover of “The AI training each role needs, profile by profile”

    The AI training each role needs, profile by profile

    Five profiles and the record that shows it. UK law has no AI literacy duty; the record also covers you if the EU AI Act reaches you.

Bonus

  • Cover of “From inbox to board: 10 requests to copy and paste”

    From inbox to board: 10 requests to copy and paste

    For your company account, each with a stop rule.

    Course bonus

  • Cover of “Your managers' week, minus the routine: 8 requests”

    Your managers' week, minus the routine: 8 requests

    To hand to whoever runs a team.

    Course bonus

  • The calculators

    Four spreadsheets that do the maths: the 21 questions, the case sheet, the AI inventory and the 90-day plan. In pounds, with UK sources.

  • The libraries, ready for Claude

    Both libraries in Markdown and JSON, and one Claude project per library with its instructions and knowledge, to load and use.

Today£129

One payment. You have 14 days: one email and you get it back.

No payment on the site for now: your request reaches me and I write back.

Coming soon: an AI tutor for your case.

Prices

Three ways in. And a fourth, at your company.

Session 1

£0

The full narrated session and the checklist. In exchange for your email.

Watch session 1 free

Full course

£129

One-off payment

The three narrated deep dives, the workshop, the nine deliverables and the two bonuses. Immediate access by link.

No payment on the site for now: your request reaches me and I write back.

Cover of “The 7 questions before you sign an AI diagnostic”

60-minute diagnostic

£429

One video call with the author about your case. You arrive with the inventory and the sheet filled in; you leave with the case chosen and its figure.

 

No payment on the site for now: your request reaches me and I write back.

See the diagnostic

In-company

from £2,500

The live sessions at your company, with the committee, and the executive programme.

Write to me

14 days. One email and you get it back.

For your leadership team

The in-company option is the sessions live at your company, with your leadership team, and the executive programme, from £2,500. If you want to show it to your team, I will send you the syllabus.

Who it is for

  • Owner, managing director, CEO or finance director of a UK company of 20 to 250 people.
  • You don't know AI and you have to decide about it this year.
  • You want sourced figures, not opinions.
  • You'd rather watch it when it suits you, in half an hour, with Monday's page already done.

Who it is not for

  • You are looking for a prompt or tools course.
  • You want someone to implement it for you: that is the in-company programme.
  • You need a certificate: there is no UK AI law to certify against, and an ISO/IEC 42001 certificate shows a management system, not legal compliance.
  • You expect live sessions or emailed questions with a guaranteed answer.
Alejandro Gutiérrez Mourente

The speaker

Alejandro Gutiérrez Mourente · AI architect for the business

A fighter pilot and operational safety officer for over a decade, Alejandro now builds with artificial intelligence, end to end, systems that already run in companies in regulated sectors: automotive, legal, aviation and finance. The method for helping executives decide about AI is the one used in a cockpit: understand the operation first, build after.

More about me

Questions

How long is it?

Session 1 runs about half an hour. Each of the three deep dives and the workshop runs about 12 to 15 minutes, just under an hour in all. Watch it when it suits you and pick up where you left off.

Is it live?

No. The sessions are narrated, with the same slides and videos as in the room. The 60-minute diagnostic and the in-company programme are live.

Can I watch on my phone?

Yes. The classroom works in any browser and remembers the minute you stopped at, so you can start on the computer and carry on on your phone.

Do I get an invoice?

Yes. The invoice arrives by email after payment. At checkout you can add your company's details so they show on the invoice.

What if it isn't for me?

Fourteen-day guarantee. One email to alex@mourente.ai and you get the full amount back, whatever you have watched.

What if I want you at my company?

That is the in-company programme: the live sessions with your leadership team and the executive programme, from £2,500. Write to alex@mourente.ai and we will look at it.

Which law does it cover?

UK law as it stood on 13 October 2026: UK GDPR and the Data Protection Act 2018 as amended by the Data (Use and Access) Act 2025, ICO guidance, the Equality Act 2010 and consumer law; the EU AI Act only where it reaches UK companies, that is, only if you sell AI into the EU, have a company in the EU, or the output of your AI is used there. The UK has no AI Act. The course explains what the law says; it is not legal advice.

Start with session 1. It is free and runs half an hour.

It is not a prompt course, a product demo or a talk about the future.

Not sure where to start? Take the maturity test.