mourente.ai

From the book · How to Bring AI into Your Company

Sources, note by note

The address of every note in appendix D, chapter by chapter. Where the source is a book or a document with no address, the line says so.

Introduction

  1. (c00-01) https://openlibrary.org/isbn/9780870210594
  2. (c00-02) https://newsroom.ibm.com/2025-05-06-ibm-study-ceos-double-down-on-ai-while-navigating-enterprise-hurdles
  3. (c00-03) https://elpais.com/economia/negocios/2026-01-10/y-ahora-que-hago-con-la-ia-todas-las-empresas-se-abrazan-al-futuro-pero-pocas-saben-que-hacer-con-el.html
  4. (c00-04) https://www.youtube.com/watch?v=9RvWcXVaAng · https://www.youtube.com/watch?v=K8v7fdVWYw4

Chapter 1 · What you buy when you buy AI

  1. (c01-01) https://www.ae-info.org/ae/Acad_Main/News2_Archive/AI%20opportunities%20and%20challenges
  2. (c01-02) https://www.canlii.org/en/bc/bccrt/doc/2024/2024bccrt149/2024bccrt149.html · https://www.youtube.com/watch?v=aEVqXnwWaig (checked on 13 October 2026: 403 to automated download)
  3. (c01-03) https://www.youtube.com/watch?v=zjkBMFhNj_g
  4. (c01-04) https://www.youtube.com/watch?v=zjkBMFhNj_g
  5. (c01-05) https://sloanreview.mit.edu/article/how-ai-helps-the-best-and-hurts-the-rest/
  6. (c01-06) https://hai.stanford.edu/assets/files/ai_index_report_2026.pdf · https://www.hbs.edu/ris/Publication%20Files/dell-acqua-et-al-2026-navigating-the-jagged-technological-frontier_5c589c8c-fbb5-458f-b285-c944746cd717.pdf
  7. (c01-07) https://www.bbc.co.uk/news/technology-68025677
  8. (c01-08) https://www.youtube.com/watch?v=zjkBMFhNj_g

Chapter 2 · Using is not implementing: which rung your company is on

  1. (c02-01) https://www.youtube.com/watch?v=aEVqXnwWaig
  2. (c02-02) https://www.cnbc.com/2024/06/17/mcdonalds-to-end-ibm-ai-drive-thru-test.html
  3. (c02-03) https://www.cnbc.com/2024/06/17/mcdonalds-to-end-ibm-ai-drive-thru-test.html
  4. (c02-04) https://www.coljohnboyd.com/documents/2018-03__Boyd_John_R__edited_Hammond_Grant_T__A_Discourse_on_Winning_and_Losing.pdf · https://www.coljohnboyd.com/documents/1995-06-28__Boyd_John_R__The_Essence_of_Winning_and_Losing__PPT-PDF.pdf
  5. (c02-05) https://www.youtube.com/watch?v=9RvWcXVaAng
  6. (c02-11) https://hai.stanford.edu/assets/files/ai_index_report_2026.pdf
  7. (c02-06) https://cisr.mit.edu/publication/2024_1201_EnterpriseAIMaturityModel_WeillWoernerSebastian · https://cisr.mit.edu/publication/2025_0801_EnterpriseAIMaturityUpdate_WoernerSebastianWeillKaganer
  8. (c02-10) https://ec.europa.eu/eurostat/databrowser/view/isoc_eb_ai/default/table
  9. (c02-07) https://ec.europa.eu/eurostat/databrowser/view/isoc_eb_ai/default/table
  10. (c02-09) https://www.rand.org/pubs/research_reports/RRA2680-1.html

Chapter 3 · Your first case, with an owner and two figures

  1. (c03-01) https://drucker.institute/quote-library/
  2. (c03-02) https://openlibrary.org/isbn/9780870210594
  3. (c03-03) (no public address: the author's own work for this book, not published separately)
  4. (c03-04) https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-how-organizations-are-rewiring-to-capture-value (checked on 13 October 2026: McKinsey does not answer automated download)
  5. (c03-05) (no public address: the author's own work for this book, not published separately)
  6. (c03-06) https://www.youtube.com/watch?v=XSkXzjtaRc0 · https://www.youtube.com/watch?v=KEQjwE7hDjk
  7. (c03-07) https://www.klarna.com/international/press/klarna-ai-assistant-handles-two-thirds-of-customer-service-chats-in-its-first-month/ · https://www.youtube.com/watch?v=fr78adfAnuA · https://www.youtube.com/watch?v=K8v7fdVWYw4 · https://www.youtube.com/watch?v=QGEdsRlo7sI · https://www.youtube.com/watch?v=yxsv1YKEUQM · https://www.bloomberg.com/news/articles/2017-02-28/jpmorgan-marshals-an-army-of-developers-to-automate-high-finance · https://mitsloan.mit.edu/press/mit-sloan-study-finds-financial-benefits-to-having-a-digitally-savvy-board · https://www.microsoft.com/en/customers/story/1501304071775762777-carmax-retailer-azure-openai-service · https://www.mckinsey.com/capabilities/tech-and-ai/how-we-help-clients/rewiring-the-way-mckinsey-works-with-lilli · https://www.mckinsey.com/about-us/new-at-mckinsey-blog/meet-lilli-our-generative-ai-tool (checked on 13 October 2026: 403 to automated download; McKinsey does not answer automated download)
  8. (c03-08) https://fortune.com/2025/05/09/klarna-ai-humans-return-on-investment/
  9. (c03-09) https://www.fsunion.org.au/cba-backflips-on-ai-cuts-but-the-threat-remains/ · https://www.abc.net.au/news/2025-08-21/cba-backtracks-on-ai-job-cuts-as-chatbot-lifts-call-volumes/105679492 (checked on 13 October 2026: 403 to automated download)
  10. (c03-12) https://www.financialcontent.com/article/bizwire-2026-10-13-strong-roi-for-ai-nearly-3x-more-common-when-companies-measure-growth-versus-efficiency-alone-wharton-gbk-study-finds

Chapter 4 · The cases that work all have the same shape

  1. (c04-01) https://landing.ai/wp-content/uploads/2020/05/LandingAI_Transformation_Playbook_11-19.pdf
  2. (c04-02) https://mapa.innobasque.eus/casos-practicos/betsaide_automatizacion-de-la-gestion-de-pedidos-y-el-transporte-mediante-ia
  3. (c04-03) https://mapa.innobasque.eus/casos-practicos/betsaide_automatizacion-de-la-gestion-de-pedidos-y-el-transporte-mediante-ia
  4. (c04-04) https://mapa.innobasque.eus/casos-practicos/betsaide_automatizacion-de-la-gestion-de-pedidos-y-el-transporte-mediante-ia · https://www.spri.eus/es/blog/teics-comunicacion/betsaide-la-fundicion-vizcaina-que-impulsa-la-digitalizacion-a-traves-de-la-inteligencia-artificial/
  5. (c04-05) (no public address: the author's own reading of the cases cited in chapter 4, not published)
  6. (c04-06) https://www.upliora.es/blog/casos-exito-agentes-ia-empresas-espanolas-ranking-implementaciones-2026 · https://www.lawandtrends.com/noticias/despachos/los-abogados-pueden-ahorrar-hasta-307-horas-de-trabajo-al-ano-con-la-ia-juridica-genia-l-de-lefebvre-1.html · https://lefebvre.es/genia-l/casos-reales/ · https://news.microsoft.com/es-es/2025/05/07/vestel-ingenieros-reduce-la-emision-de-500-toneladas-de-co2-con-ayuda-de-la-inteligencia-artificial-de-microsoft/ · https://www.hosteltur.com/comunidad/nota/035169_la-alianza-hotelera-impulsa-la-aplicacion-real-de-la-ia-en-la-hoteleria.html · https://inmatic.ai/casos-de-exito/ahorra-un-5025-de-tiempo-en-la-carga-de-facturas/
  7. (c04-07) https://www.youtube.com/watch?v=9RvWcXVaAng
  8. (c04-08) https://conseil.bpifrance.fr/accelerez-ia/cas-usage/bluetainer
  9. (c04-10) https://civio.es/novedades/2025/09/17/civio-abre-camino-en-la-transparencia-algoritmica-el-supremo-condena-al-gobierno-a-entregar-el-codigo-fuente-de-bosco/
  10. (c04-13) https://hbr.org/2016/10/noise
  11. (c04-14) https://eur-lex.europa.eu/eli/reg/2024/1689/oj · https://digital-strategy.ec.europa.eu/en/library/draft-commission-guidelines-classification-high-risk-ai-systems (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)

Chapter 5 · Stopping in time is a good result too

  1. (c05-01) https://openlibrary.org/isbn/9780870210594
  2. (c05-02) https://www.technologyreview.com/2025/06/11/1118233/amsterdam-fair-welfare-ai-discriminatory-algorithms-failure/
  3. (c05-03) https://www.technologyreview.com/2025/06/11/1118233/amsterdam-fair-welfare-ai-discriminatory-algorithms-failure/
  4. (c05-04) https://www.technologyreview.com/2025/06/11/1118233/amsterdam-fair-welfare-ai-discriminatory-algorithms-failure/
  5. (c05-05) (no public address: the author's own work for this book, not published separately)
  6. (c05-06) (no public address: the author's own work for this book, not published separately)
  7. (c05-07) https://hbr.org/2007/09/performing-a-project-premortem
  8. (c05-08) https://www.journalism.co.uk/what-the-financial-times-learned-from-experimenting-with-ai/
  9. (c05-10) https://www.gartner.com/en/newsroom/press-releases/2024-07-29-gartner-predicts-30-percent-of-generative-ai-projects-will-be-abandoned-after-proof-of-concept-by-end-of-2025 · https://www.gartner.com/en/articles/genai-project-failure (checked on 13 October 2026: 403 to automated download)
  10. (c05-11) https://www.spglobal.com/market-intelligence/en/news-insights/research/ai-experiences-rapid-adoption-but-with-mixed-outcomes-highlights-from-vote-ai-machine-learning (checked on 13 October 2026: 403 to automated download)
  11. (c05-12) (no public address: the author's own search of the press and public case banks for this book, not published)

Chapter 6 · What it costs with 500 users, and the 7 questions for the supplier

  1. (c06-01) https://www.bain.com/insights/how-token-economics-will-change-opex/
  2. (c06-02) https://conseil.bpifrance.fr/accelerez-ia/cas-usage/cisteme
  3. (c06-03) https://conseil.bpifrance.fr/accelerez-ia/cas-usage/diadem
  4. (c06-04) https://conseil.bpifrance.fr/accelerez-ia/cas-usage/cisteme · https://conseil.bpifrance.fr/accelerez-ia/cas-usage/diadem
  5. (c06-05) https://ec.europa.eu/eurostat/databrowser/view/isoc_eb_ai/default/table · https://ec.europa.eu/eurostat/databrowser/view/isoc_eb_ain2/default/table · https://www.aboutamazon.eu/news/innovation/ai-adoption-outpaces-early-mobile-phone-uptake
  6. (c06-06) https://www.cio.com/article/3850763/88-of-ai-pilots-fail-to-reach-production-but-thats-not-all-on-it.html · https://menlovc.com/perspective/2025-the-state-of-generative-ai-in-the-enterprise/
  7. (c06-07) (no public address: the author's own work for this book, not published separately)
  8. (c06-08) https://www.bain.com/insights/how-token-economics-will-change-opex/
  9. (c06-09) https://www.youtube.com/watch?v=XSkXzjtaRc0
  10. (c06-10) https://kpmg.com/us/en/media/news/q2-ai-pulse-2026.html · https://kpmg.com/us/en/media/news/q3-ai-pulse-2026.html
  11. (c06-13) https://www.gartner.com/en/newsroom/press-releases/2024-10-21-gartner-identifies-four-emerging-challenges-to-delivering-value-from-ai-safely-and-at-scale (checked on 13 October 2026: 403 to automated download)
  12. (c06-16) https://www.aboutamazon.eu/news/innovation/ai-adoption-outpaces-early-mobile-phone-uptake · https://ec.europa.eu/eurostat/databrowser/view/isoc_eb_ai/default/table

Chapter 7 · All the AI your company already uses, even if nobody decided it

  1. (c07-01) https://www.theregister.com/2023/05/02/samsung_generative_ai_ban/
  2. (c07-12) https://www.theregister.com/2023/05/02/samsung_generative_ai_ban/
  3. (c07-02) https://www.theregister.com/2023/05/02/samsung_generative_ai_ban/
  4. (c07-03) https://ec.europa.eu/eurostat/databrowser/view/isoc_ai_iaiu/default/table
  5. (c07-04) https://mlq.ai/media/quarterly_decks/v0.1_State_of_AI_in_Business_2025_Report.pdf
  6. (c07-05) https://ec.europa.eu/eurostat/databrowser/view/isoc_eb_ai/default/table
  7. (c07-06) https://kpmg.com/kpmg-us/content/dam/kpmg/pdf/2025/trust-attitudes-artificial-intelligence-global-report.pdf · https://kpmg.com/kpmg-us/content/dam/kpmg/pdf/2025/trust-attitudes-artificial-intelligence-executive-summary.pdf
  8. (c07-08) https://europa.eu/eurobarometer/surveys/detail/3222
  9. (c07-09) https://www.garanteprivacy.it/home/docweb/-/docweb-display/docweb/9874751
  10. (c07-10) https://openai.com/enterprise-privacy/ · https://privacy.claude.com/en/articles/7996868-is-my-data-used-for-model-training · https://learn.microsoft.com/en-us/copilot/microsoft-365/microsoft-365-copilot-privacy · https://knowledge.workspace.google.com/admin/generative-ai/generative-ai-in-google-workspace-privacy-hub (checked on 13 October 2026: 403 to automated download)

Chapter 8 · AI opens the same doors as your employee's keys

  1. (c08-01) https://www.youtube.com/watch?v=K8v7fdVWYw4
  2. (c08-02) https://www.computerworld.com/article/3542000/microsoft-365-copilot-rollouts-slowed-by-data-security-roi-concerns.html
  3. (c08-03) https://www.computerworld.com/article/3542000/microsoft-365-copilot-rollouts-slowed-by-data-security-roi-concerns.html
  4. (c08-04) https://www.computerworld.com/article/3542000/microsoft-365-copilot-rollouts-slowed-by-data-security-roi-concerns.html
  5. (c08-16) https://www.computerworld.com/article/3542000/microsoft-365-copilot-rollouts-slowed-by-data-security-roi-concerns.html
  6. (c08-05) https://learn.microsoft.com/en-us/copilot/microsoft-365/microsoft-365-copilot-privacy
  7. (c08-06) https://www.youtube.com/watch?v=yxsv1YKEUQM · https://www.osohq.com/research · https://www.cyera.com/research/96-of-enterprise-permissions-go-unused-ai-agents-wont-leave-them-that-way
  8. (c08-07) https://www.iso.org/standard/87195.html (checked on 13 October 2026: 403 to automated download)
  9. (c08-08) https://www.gartner.com/en/newsroom/press-releases/2025-02-26-lack-of-ai-ready-data-puts-ai-projects-at-risk (checked on 13 October 2026: 403 to automated download)
  10. (c08-17) https://eur-lex.europa.eu/eli/reg/2016/679/oj (checked on 13 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  11. (c08-09) https://openai.com/enterprise-privacy/ · https://privacy.claude.com/en/articles/7996868-is-my-data-used-for-model-training · https://learn.microsoft.com/en-us/copilot/microsoft-365/microsoft-365-copilot-privacy · https://knowledge.workspace.google.com/admin/generative-ai/generative-ai-in-google-workspace-privacy-hub (checked on 13 October 2026: 403 to automated download)
  12. (c08-10) https://openai.com/enterprise-privacy/ · https://privacy.claude.com/en/articles/7996868-is-my-data-used-for-model-training (checked on 13 October 2026: 403 to automated download)
  13. (c08-11) https://www.wiz.io/blog/38-terabytes-of-private-data-accidentally-exposed-by-microsoft-ai-researchers
  14. (c08-12) https://fortune.com/2025/06/11/microsoft-copilot-vulnerability-ai-agents-echoleak-hacking/ · https://noma.security/blog/forcedleak-agent-risks-exposed-in-salesforce-agentforce/ · https://arstechnica.com/security/2026/06/critical-copilot-vulnerability-allowed-hackers-to-seal-2fa-code-from-users/
  15. (c08-13) https://www.edps.europa.eu/press-publications/press-news/press-releases/2025/edps-unveils-revised-guidance-generative-ai-strengthening-data-protection-rapidly-changing-digital-era_en (checked on 14 October 2026: 202 to automated download)
  16. (c08-14) https://eur-lex.europa.eu/eli/reg/2016/679/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)

Chapter 9 · The 5 clauses that protect you when you sign

  1. (c09-01) https://www.theregister.com/2025/07/18/llm_products_terms_of_service/ · https://wetransfer.com/blog/story/wetransfer-terms-of-service-changes-july-2025
  2. (c09-02) https://www.theregister.com/2025/07/18/llm_products_terms_of_service/
  3. (c09-09) https://www.theregister.com/2025/07/18/llm_products_terms_of_service/
  4. (c09-03) https://eur-lex.europa.eu/eli/reg/2016/679/oj · https://eur-lex.europa.eu/eli/reg/2023/2854/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  5. (c09-04) https://techcrunch.com/2024/05/17/slack-under-attack-over-sneaky-ai-training-policy/
  6. (c09-05) https://www.cooley.com/news/insight/2024/2024-07-24-california-federal-court-clears-path-for-software-developers-potential-employment-discrimination-liability
  7. (c09-07) https://eur-lex.europa.eu/eli/reg/2023/2854/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  8. (c09-08) https://eur-lex.europa.eu/eli/reg/2016/679/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)

Chapter 10 · When AI decides about a person: what already binds you

  1. (c10-01) https://www.youtube.com/watch?v=QGEdsRlo7sI
  2. (c10-02) https://www.aepd.es/documento/ps-00120-2021.pdf
  3. (c10-03) https://www.aepd.es/documento/ps-00120-2021.pdf
  4. (c10-22) https://www.aepd.es/documento/ps-00120-2021.pdf
  5. (c10-04) https://eur-lex.europa.eu/eli/reg/2016/679/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  6. (c10-05) https://eur-lex.europa.eu/eli/reg/2024/1689/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  7. (c10-06) https://digital-strategy.ec.europa.eu/en/library/draft-commission-guidelines-classification-high-risk-ai-systems
  8. (c10-07) https://eur-lex.europa.eu/eli/reg/2024/1689/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  9. (c10-08) https://eur-lex.europa.eu/eli/reg/2024/1689/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  10. (c10-09) https://eur-lex.europa.eu/eli/reg/2024/1689/oj · https://digital-strategy.ec.europa.eu/en/policies/market-surveillance-authorities-under-ai-act · https://www.gazzettaufficiale.it/eli/gu/2025/09/25/223/sg/pdf · https://bmds.bund.de/service/gesetzgebungsverfahren/gesetz-zur-durchfuehrung-der-ki-verordnung · https://eli.gov.pl/eli/DU/2026/1003/ogl/pol · https://www.irishstatutebook.ie/eli/2026/act/31/enacted/en/pdf (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  11. (c10-10) https://eur-lex.europa.eu/eli/reg/2024/1689/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  12. (c10-11) https://eur-lex.europa.eu/eli/reg/2016/679/oj · https://eur-lex.europa.eu/eli/reg/2024/1689/oj · https://www.gazzettaufficiale.it/eli/gu/2025/09/25/223/sg/pdf · https://eur-lex.europa.eu/eli/dir/2024/2831/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  13. (c10-13) https://eur-lex.europa.eu/eli/dir/2002/14/oj · https://www.gesetze-im-internet.de/betrvg/__90.html · https://eur-lex.europa.eu/eli/reg/2024/1689/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  14. (c10-14) https://eur-lex.europa.eu/eli/reg/2016/679/oj · https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:62021CJ0634 (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  15. (c10-15) https://ec.europa.eu/newsroom/article29/items/612053 · https://eur-lex.europa.eu/eli/reg/2024/1689/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  16. (c10-16) https://www.aepd.es/documento/ai-00009-2026-advertencia.pdf
  17. (c10-17) https://www.theguardian.com/technology/2018/oct/10/amazon-hiring-ai-gender-bias-recruiting-engine
  18. (c10-19) https://eur-lex.europa.eu/eli/dir/2024/2831/oj
  19. (c10-20) https://www.autoriteitpersoonsgegevens.nl/uploads/imported/boetebesluit_belastingdienst.pdf · https://www.autoriteitpersoonsgegevens.nl/actueel/boete-belastingdienst-voor-discriminerende-en-onrechtmatige-werkwijze
  20. (c10-21) https://eur-lex.europa.eu/eli/reg/2024/1689/oj · https://eur-lex.europa.eu/eli/reg/2026/1744/oj · https://data.consilium.europa.eu/doc/document/ST-13206-2026-INIT/en/pdf · https://eur-lex.europa.eu/eli/dir/2002/14/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)

Chapter 11 · Who inspects you tomorrow, and how you win

  1. (c11-01) https://www.poderjudicial.es/cgpj/es/Poder-Judicial/Noticias-Judiciales/El-TSJ-de-Canarias-multa-a-un-abogado-por-citar-hasta-48-sentencias-falsas-sugeridas-por-IA
  2. (c11-19) https://www.poderjudicial.es/cgpj/es/Poder-Judicial/Noticias-Judiciales/El-TSJ-de-Canarias-multa-a-un-abogado-por-citar-hasta-48-sentencias-falsas-sugeridas-por-IA · https://www.xataka.com/magnet/tribunal-superior-justicia-canarias-multa-a-abogado-citar-48-sentencias-falsas-se-habia-sugerido-ia
  3. (c11-02) https://www.poderjudicial.es/cgpj/es/Poder-Judicial/Noticias-Judiciales/El-TSJ-de-Canarias-multa-a-un-abogado-por-citar-hasta-48-sentencias-falsas-sugeridas-por-IA
  4. (c11-03) https://digital-strategy.ec.europa.eu/en/policies/market-surveillance-authorities-under-ai-act · https://digital-strategy.ec.europa.eu/en/policies/enforcement-ai-act · https://digital-strategy.ec.europa.eu/en/faqs/ai-literacy-questions-answers
  5. (c11-04) https://digital-strategy.ec.europa.eu/en/policies/enforcement-ai-act
  6. (c11-05) https://eur-lex.europa.eu/eli/reg/2016/679/oj · https://www.autoriteitpersoonsgegevens.nl/actueel/uber-krijgt-boete-van-bijna-825-miljoen-euro-voor-geautomatiseerd-blokkeren-van-chauffeurs · https://digital-strategy.ec.europa.eu/en/policies/enforcement-ai-act · https://digital-strategy.ec.europa.eu/en/faqs/ai-literacy-questions-answers · https://eur-lex.europa.eu/eli/dir/2002/14/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  7. (c11-06) https://www.autoriteitpersoonsgegevens.nl/actueel/uber-krijgt-boete-van-bijna-825-miljoen-euro-voor-geautomatiseerd-blokkeren-van-chauffeurs · https://eur-lex.europa.eu/eli/reg/2016/679/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  8. (c11-07) https://eur-lex.europa.eu/eli/reg/2016/679/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  9. (c11-08) https://eur-lex.europa.eu/eli/reg/2016/679/oj · https://www.edpb.europa.eu/sites/default/files/files/file1/2018-09-25-opinion_2018_art._64_uk_sas_dpia_list_en.pdf · https://ec.europa.eu/newsroom/article29/items/612053 (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  10. (c11-09) https://www.infobae.com/espana/agencias/2024/09/19/el-tc-sanciona-a-un-abogado-por-citar-sentencias-que-no-eran-reales-y-con-entrecomillados/
  11. (c11-11) https://www.aepd.es/documento/ps-00431-2024.pdf
  12. (c11-12) https://www.autoriteitpersoonsgegevens.nl/actueel/uber-krijgt-boete-van-bijna-825-miljoen-euro-voor-geautomatiseerd-blokkeren-van-chauffeurs
  13. (c11-16) https://digital-strategy.ec.europa.eu/en/policies/ai-act-standardisation · https://www.iso.org/standard/42001 (checked on 14 October 2026: 403 to automated download)
  14. (c11-17) https://eur-lex.europa.eu/eli/reg/2024/1689/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  15. (c11-18) https://eur-lex.europa.eu/eli/reg/2016/679/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)

Chapter 12 · Make AI show up in the profit and loss account

  1. (c12-01) https://srinstitute.utoronto.ca/news/power-and-prediction-avi-goldfarb-on-the-disruptive-economics-of-ai
  2. (c12-02) https://metr.org/blog/2025-07-10-early-2025-ai-experienced-os-dev-study/
  3. (c12-03) https://metr.org/blog/2025-07-10-early-2025-ai-experienced-os-dev-study/
  4. (c12-04) https://metr.org/blog/2025-07-10-early-2025-ai-experienced-os-dev-study/
  5. (c12-05) https://metr.org/blog/2025-07-10-early-2025-ai-experienced-os-dev-study/
  6. (c12-06) https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai (checked on 13 October 2026: McKinsey does not answer automated download)
  7. (c12-07) https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-how-organizations-are-rewiring-to-capture-value (checked on 13 October 2026: McKinsey does not answer automated download)
  8. (c12-08) https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai (checked on 13 October 2026: McKinsey does not answer automated download)
  9. (c12-09) https://www.bcg.com/publications/2025/closing-the-ai-impact-gap (checked on 13 October 2026: 403 to automated download)
  10. (c12-10) https://www.bcg.com/publications/2026/ai-at-work-why-strategy-matters-more-than-tools (checked on 13 October 2026: 403 to automated download)
  11. (c12-11) https://www.youtube.com/watch?v=KYGyvIjI2Vk · https://writer.com/blog/enterprise-ai-adoption-survey-results-press-release/ · https://www.youtube.com/watch?v=XSkXzjtaRc0 · https://www.youtube.com/watch?v=KEQjwE7hDjk
  12. (c12-12) https://www.personneltoday.com/hr/ikea-interior-design-training/
  13. (c12-13) https://www.youtube.com/watch?v=KEQjwE7hDjk
  14. (c12-14) https://www.youtube.com/watch?v=KEQjwE7hDjk
  15. (c12-20) https://revistabyte.es/actualidad-it/pymes-crecimiento-ia/
  16. (c12-15) https://www.cnbc.com/2025/04/07/shopify-ceo-prove-ai-cant-do-jobs-before-asking-for-more-headcount.html
  17. (c12-21) https://www.oneusefulthing.org/p/co-existence-and-the-end-of-co-intelligence

Chapter 13 · If your reviewer never disagrees, the machine decides

  1. (c13-01) https://openlibrary.org/isbn/9780870210594
  2. (c13-02) https://www.businessinsider.com/replit-ceo-apologizes-ai-coding-tool-delete-company-database-2025-7
  3. (c13-03) https://fortune.com/2025/07/23/ai-coding-tool-replit-wiped-database-called-it-a-catastrophic-failure/
  4. (c13-04) https://fortune.com/2025/07/23/ai-coding-tool-replit-wiped-database-called-it-a-catastrophic-failure/
  5. (c13-05) https://fortune.com/2025/07/23/ai-coding-tool-replit-wiped-database-called-it-a-catastrophic-failure/
  6. (c13-06) https://eur-lex.europa.eu/eli/reg/2024/1689/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  7. (c13-07) https://armypubs.army.mil/epubs/DR_pubs/DR_a/ARN34403-ADP_6-0-000-WEB-3.pdf · https://emad.defensa.gob.es/Galerias/CCDC/files/PDC-01_A_Doctrina_empleo_FAS.pdf
  8. (c13-08) https://hbr.org/2026/03/to-scale-ai-agents-successfully-think-of-them-like-team-members
  9. (c13-09) https://www.oneusefulthing.org/p/agency-and-agents
  10. (c13-11) https://apps.dtic.mil/sti/pdfs/ADA199492.pdf
  11. (c13-13) https://www.cnbc.com/2025/09/02/salesforce-ceo-confirms-4000-layoffs-because-i-need-less-heads-with-ai.html
  12. (c13-14) https://www.cnbc.com/2025/09/02/salesforce-ceo-confirms-4000-layoffs-because-i-need-less-heads-with-ai.html
  13. (c13-16) https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-predicts-over-40-percent-of-agentic-ai-projects-will-be-canceled-by-end-of-2027 (checked on 13 October 2026: 403 to automated download)
  14. (c13-17) https://www.linkedin.com/pulse/enfoque-agile-operational-safety-en-el-ejercicio-sky-alejandro-a--6xhmf/
  15. (c13-10) https://ec.europa.eu/newsroom/article29/items/612053 · https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:62021CJ0634

Chapter 14 · The AI training the law asks for, profile by profile

  1. (c14-01) https://www.gsb.stanford.edu/insights/co-intelligence-ai-masterclass-ethan-mollick
  2. (c14-02) https://www.bbva.com/en/innovation/bbva-expands-its-agreement-with-openai-to-11000-chatgpt-licences-for-the-banks-employees/
  3. (c14-03) https://www.bbva.com/en/innovation/bbva-is-now-using-chatgpt-to-streamline-legal-queries-and-marketing-processes/
  4. (c14-04) https://www.bbva.com/en/innovation/bbva-is-now-using-chatgpt-to-streamline-legal-queries-and-marketing-processes/
  5. (c14-05) https://www.bbva.com/en/innovation/bbva-expands-its-agreement-with-openai-to-11000-chatgpt-licences-for-the-banks-employees/
  6. (c14-06) https://eur-lex.europa.eu/eli/reg/2026/1744/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  7. (c14-07) https://digital-strategy.ec.europa.eu/en/faqs/ai-literacy-questions-answers
  8. (c14-08) https://eur-lex.europa.eu/eli/reg/2026/1744/oj · https://digital-strategy.ec.europa.eu/en/faqs/ai-literacy-questions-answers (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  9. (c14-09) https://digital-strategy.ec.europa.eu/en/faqs/ai-literacy-questions-answers · https://eur-lex.europa.eu/eli/reg/2024/1689/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  10. (c14-10) https://doi.org/10.1037/apl0000241
  11. (c14-11) https://www.gallup.com/workplace/694682/manager-support-drives-employee-adoption.aspx
  12. (c14-12) https://www.oneusefulthing.org/p/making-ai-work-leadership-lab-and
  13. (c14-17) https://www.nber.org/papers/w22951 · https://doi.org/10.1093/qje/qjx049 (checked on 13 October 2026: DOI registered; the publisher answers 403 to automated download)
  14. (c14-19) https://www.repsol.com/en/press-room/press-releases/2024/repsol-becomes-the-first-spanish-in-house-legal-team-to-use-harvey/index.cshtml
  15. (c14-14) https://digital-strategy.ec.europa.eu/en/faqs/ai-literacy-questions-answers · https://eur-lex.europa.eu/eli/reg/2024/1689/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)

Chapter 15 · Eighteen minutes a month that hold it all together

  1. (c15-01) https://www.linkedin.com/pulse/enfoque-agile-operational-safety-en-el-ejercicio-sky-alejandro-a--6xhmf/
  2. (c15-02) https://www.linkedin.com/pulse/enfoque-agile-operational-safety-en-el-ejercicio-sky-alejandro-a--6xhmf/
  3. (c15-03) http://www.victoryprinciples.com/wp-content/uploads/2009/07/tc-25-20-ldrs-guide-aars.pdf (third-party copy; no official copy online)
  4. (c15-04) https://doi.org/10.1177/0018720812448394 (checked on 13 October 2026: DOI registered; the publisher answers 403 to automated download)
  5. (c15-05) https://hbr.org/2005/07/learning-in-the-thick-of-it
  6. (c15-06) https://www.iese.edu/es/insight/articulos/consejo-administracion-ia-gobierno-despliegue/
  7. (c15-12) https://www.computerworld.com/article/3542000/microsoft-365-copilot-rollouts-slowed-by-data-security-roi-concerns.html
  8. (c15-09) https://doi.org/10.1177/0956797614524255 · https://doi.org/10.1177/1745691615577794 (checked on 13 October 2026: DOI registered; the publisher answers 403 to automated download)
  9. (c15-10) https://doi.org/10.1037/apl0000821
  10. (c15-11) https://doi.org/10.1037/0021-9010.90.5.857

Chapter 16 · When AI fails: learning without looking for culprits

  1. (c16-01) https://skybrary.aero/sites/default/files/bookshelf/2558.pdf
  2. (c16-02) https://data.parliament.uk/DepositedPapers/Files/DEP2025-0465/2025-07-07-_HC_1119-_Post_Office_Horizon_IT_Inquiry_Report_Volume_1.pdf
  3. (c16-03) https://data.parliament.uk/DepositedPapers/Files/DEP2025-0465/2025-07-07-_HC_1119-_Post_Office_Horizon_IT_Inquiry_Report_Volume_1.pdf
  4. (c16-04) https://data.parliament.uk/DepositedPapers/Files/DEP2025-0465/2025-07-07-_HC_1119-_Post_Office_Horizon_IT_Inquiry_Report_Volume_1.pdf
  5. (c16-05) https://data.parliament.uk/DepositedPapers/Files/DEP2025-0465/2025-07-07-_HC_1119-_Post_Office_Horizon_IT_Inquiry_Report_Volume_1.pdf
  6. (c16-06) https://data.parliament.uk/DepositedPapers/Files/DEP2025-0465/2025-07-07-_HC_1119-_Post_Office_Horizon_IT_Inquiry_Report_Volume_1.pdf
  7. (c16-07) https://www.gov.uk/government/publications/post-office-horizon-system-offences-bill-supporting-documents/horizon-scandal-factsheet-post-office-horizon-system-offences-bill
  8. (c16-08) https://skybrary.aero/bookshelf/roadmap-just-culture-enhancing-safety-environment
  9. (c16-09) https://eur-lex.europa.eu/eli/reg/2014/376/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  10. (c16-10) https://web.mit.edu/curhan/www/docs/Articles/15341_Readings/Organizational_Learning_and_Change/Edmondson_1999_Psychological_safety.pdf
  11. (c16-13) https://www.youtube.com/watch?v=aEVqXnwWaig
  12. (c16-14) https://www.penguinrandomhouse.com/books/741805/co-intelligence-by-ethan-mollick/ · https://www.oneusefulthing.org/p/making-ai-work-leadership-lab-and
  13. (c16-16) https://www.linkedin.com/pulse/enfoque-agile-operational-safety-en-el-ejercicio-sky-alejandro-a--6xhmf/
  14. (c16-11) https://eur-lex.europa.eu/eli/reg/2014/376/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)

Chapter 17 · What you do on Monday

  1. (c17-01) https://www.aboutamazon.com/news/company-news/2016-letter-to-shareholders
  2. (c17-02) https://s2.q4cdn.com/299287126/files/doc_financials/annual/2015-Letter-to-Shareholders.PDF
  3. (c17-03) (no public address: the course's own work («How to Bring AI into Your Company»); the sources for each line are in chapters 3 to 16)
  4. (c17-04) https://www.aboutamazon.com/news/company-news/2016-letter-to-shareholders
  5. (c17-05) https://www.youtube.com/watch?v=fr78adfAnuA
  6. (c17-06) https://www.iese.edu/es/insight/articulos/amparo-moraleda-airbus-ia-gobierno-corporativo/
  7. (c17-07) https://www.iese.edu/es/insight/articulos/amparo-moraleda-airbus-ia-gobierno-corporativo/
  8. (c17-08) https://cisr.mit.edu/publication/2024_1201_EnterpriseAIMaturityModel_WeillWoernerSebastian · https://cisr.mit.edu/publication/2025_0801_EnterpriseAIMaturityUpdate_WoernerSebastianWeillKaganer

Appendix C · The tools, book version

  1. (apC-01) https://eur-lex.europa.eu/eli/reg/2016/679/oj · https://eur-lex.europa.eu/eli/reg/2024/1689/oj · https://eur-lex.europa.eu/eli/dir/2002/14/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  2. (apC-02) https://ai-act-service-desk.ec.europa.eu/en
  3. (apC-03) https://eur-lex.europa.eu/eli/reg/2024/1689/oj · https://eur-lex.europa.eu/eli/reg/2026/1744/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  4. (apC-04) https://www.youtube.com/watch?v=9RvWcXVaAng
  5. (apC-05) https://digital-strategy.ec.europa.eu/en/library/draft-commission-guidelines-classification-high-risk-ai-systems
  6. (apC-06) https://eur-lex.europa.eu/eli/reg/2024/1689/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  7. (apC-07) https://eur-lex.europa.eu/eli/reg/2023/2854/oj (checked on 14 October 2026: EUR-Lex answers 202 to automated download and opens in a browser)
  8. (apC-08) https://www.edps.europa.eu/press-publications/press-news/press-releases/2025/edps-unveils-revised-guidance-generative-ai-strengthening-data-protection-rapidly-changing-digital-era_en (checked on 14 October 2026: 202 to automated download)

The next step

  1. (ps-01) https://digital-strategy.ec.europa.eu/en/policies/ai-act-standardisation

Everything from the book